The Spread of the Business
For my food delivery business, I wanted to make a commercial that would attract new customers. The business delivers foods that you would normally find at the grocery store, such as produce, meat, cereal, and more. Many people can’t get to the store easily, either due to time constraints, or because they are physically unable to do so. I hope to provide services for all of these people an more. For the commercial, I hired a company that does corporate video production in singapore. I trusted them with the task rather than using an internal team because they have more experience with filming.
The company came up with a clever idea for a commercial that was simple, but still involved enough humor to engage the viewer. When I first saw the completed commercial, I was laughing for a whole minute. I prefer to have funny commercials over ones that are more serious in tone, because the funny ones have more staying power. The serious commercials get the message across, but they don’t really stay in the minds of the viewers, because there is nothing really special about them. The viewer might as well be watching the evening news.
The commercial now airs during all major time slots. Since the commercial has started airing, I have noticed a great increase in the number of people who use the service. They write in to tell me how much they love the service and wonder how they never knew about it before. This increase in customers has also caused a lot of word of mouth to spread the business to others. I love seeing people on the street who have never heard about the company and start talking about it with their friends. It’s like the verbal form of a chain letter, but it has good news.